{"id":4204,"date":"2022-11-22T14:01:00","date_gmt":"2022-11-22T17:01:00","guid":{"rendered":"https:\/\/radar.ibegesp.org.br\/?p=4204"},"modified":"2022-11-18T15:26:48","modified_gmt":"2022-11-18T18:26:48","slug":"design-sprint-ou-design-thinking-e-pra-que","status":"publish","type":"post","link":"https:\/\/radar.ibegesp.org.br\/design-sprint-ou-design-thinking-e-pra-que\/","title":{"rendered":"Design Sprint ou Design Thinking e pra qu\u00ea?"},"content":{"rendered":"\n<p class=\"has-text-align-right wp-block-paragraph\">*Artigo de opini\u00e3o<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conhe-a-as-t-cnicas-do-design-sprint-para-inovar-na-solu-o-de-um-servi-o\">Conhe\u00e7a as t\u00e9cnicas do Design Sprint para inovar na solu\u00e7\u00e3o de um servi\u00e7o<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sabe aquela sensa\u00e7\u00e3o de ter uma longa jornada pela frente e n\u00e3o saber por onde come\u00e7ar? Aquele \u201cproblema\u201d a ser solucionado que por ter tantas variantes fica dif\u00edcil de entender como resolv\u00ea-lo? Ou ainda um projeto promissor a ser iniciado mas que a gente procrastina para come\u00e7ar?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Segundo o seu idealizador, Jake Knapp,&nbsp;o <strong>Design Sprint<\/strong> \u00e9 um processo em <strong>cinco dias<\/strong>, utilizando t\u00e9cnicas do <strong>Design Thinking<\/strong>, com o objetivo de <strong>reduzir o risco<\/strong> ao trazer um novo <strong>produto<\/strong>, <strong>servi\u00e7o<\/strong> ou <strong>recurso<\/strong> ao mercado:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/radar.ibegesp.org.br\/wp-content\/uploads\/2022\/11\/Interna-1024x576.png\" alt=\"\" class=\"wp-image-4220\" srcset=\"https:\/\/radar.ibegesp.org.br\/wp-content\/uploads\/2022\/11\/Interna-1024x576.png 1024w, https:\/\/radar.ibegesp.org.br\/wp-content\/uploads\/2022\/11\/Interna-300x169.png 300w, https:\/\/radar.ibegesp.org.br\/wp-content\/uploads\/2022\/11\/Interna-768x432.png 768w, https:\/\/radar.ibegesp.org.br\/wp-content\/uploads\/2022\/11\/Interna-1536x864.png 1536w, https:\/\/radar.ibegesp.org.br\/wp-content\/uploads\/2022\/11\/Interna-16x9.png 16w, https:\/\/radar.ibegesp.org.br\/wp-content\/uploads\/2022\/11\/Interna.png 1800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Em cada um dos dias ou etapas, prop\u00f5e-se a utiliza\u00e7\u00e3o de v\u00e1rias <strong>t\u00e9cnicas combinadas<\/strong> do Design Thinking que, ao final da semana, chega-se a uma proposta de <strong>solu\u00e7\u00e3o estruturada<\/strong> ou o <strong>teste de uma ideia<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>SEGUNDA-FEIRA<\/strong> \u2013 <strong>Entendimento do contexto \/ mapeamento<\/strong>. Neste dia, as pessoas envolvidas se re\u00fanem para mapear problemas atrav\u00e9s de v\u00e1rios brainstormings estruturados e din\u00e2micas para identificar qual vai ser o foco da atua\u00e7\u00e3o deles.<\/li><li><strong>TER\u00c7A-FEIRA<\/strong>: <strong>Divergir \/ esbo\u00e7ar<\/strong>. Os participantes ent\u00e3o buscam ter seus pr\u00f3prios entendimentos, fazem ajuste de ideias, aprimoram conceitos.<\/li><li><strong>QUARTA-FEIRA<\/strong>: <strong>Convergir \/ decidir<\/strong>. Como que contando uma hist\u00f3ria, os participantes s\u00e3o convidados a entender o contexto da sua persona, sua jornada e a focar na solu\u00e7\u00e3o que eles t\u00eam a inten\u00e7\u00e3o de construir.<\/li><li><strong>QUINTA-FEIRA<\/strong>: <strong>Constru\u00e7\u00e3o \/ prot\u00f3tipo<\/strong>. Neste dia, os participantes construir\u00e3o uma solu\u00e7\u00e3o com suas m\u00e3os: com lego, papel ou at\u00e9 mesmo um prot\u00f3tipo naveg\u00e1vel. A ideia \u00e9 construir sua solu\u00e7\u00e3o para que ela possa ser validada na pr\u00f3xima etapa.<\/li><li><strong>SEXTA-FEIRA<\/strong>: <strong>Teste&nbsp; \/ valida\u00e7\u00e3o da ideia<\/strong>. Apresenta\u00e7\u00e3o da solu\u00e7\u00e3o (com suas caracter\u00edsticas bastante embasadas), pitch de ideias e entrevista dos envolvidos para verificar se a solu\u00e7\u00e3o atende ou n\u00e3o a proposta.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">O <strong>conjunto de t\u00e9cnicas<\/strong> utilizadas nas etapas pode variar de uma empresa para outra e cada uma utiliza aquelas que fazem sentido para si. \u00c9 essa combina\u00e7\u00e3o de t\u00e9cnicas que chamamos de <strong>framework<\/strong> \u2013 por isso que h\u00e1&nbsp; tantas empresas fazendo Design Sprint de formas diferentes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A principal caracter\u00edstica que diferencia o <strong>Design Sprint<\/strong> dos demais frameworks \u00e9 que ele \u00e9 realizado com um olhar de design, ou seja, da<strong> experi\u00eancia<\/strong> que se deseja desfrutar e com a empatia de buscar o entendimento da <strong>necessidade do cliente<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em outras palavras, o <strong>Design Sprint<\/strong> \u00e9 um Design Thinking mais <strong>r\u00e1pido<\/strong>, para <strong>testar uma ideia <\/strong>antes de implement\u00e1-la, trazendo as v\u00e1rias pessoas envolvidas no contexto para uma <strong>converg\u00eancia de entendimento<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Refer\u00eancias bibliogr\u00e1ficas:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>KNAPP, Jake. Sprint, 1\u00aa edi\u00e7\u00e3o, 2017<\/li><li><a href=\"https:\/\/tellus.org.br\/conteudos\/artigos\/duplo-diamante-uma-ferramenta-essencial-para-o-design-thinking\/\" target=\"_blank\" rel=\"noreferrer noopener\">Duplo Diamante: uma ferramenta essencial para o Design Thinking<\/a><\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">*Os artigos aqui divulgados s\u00e3o enviados pelos redatores volunt\u00e1rios da plataforma. Assim, o Radar IBEGESP n\u00e3o se responsabiliza por nenhuma opini\u00e3o pessoal aqui emitida, sendo o conte\u00fado de inteira responsabilidade dos autores da publica\u00e7\u00e3o.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>*Artigo de opini\u00e3o Conhe\u00e7a as t\u00e9cnicas do Design Sprint para inovar na solu\u00e7\u00e3o de um servi\u00e7o Sabe aquela sensa\u00e7\u00e3o de ter uma longa jornada pela frente e n\u00e3o saber por onde come\u00e7ar? Aquele \u201cproblema\u201d a ser solucionado que por ter tantas variantes fica dif\u00edcil de entender como resolv\u00ea-lo? Ou ainda um projeto promissor a ser [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4221,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_wpcom_ai_launchpad_first_post":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[20,57],"tags":[358,359,360],"formato":[4],"autor":[314],"class_list":["post-4204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inovacao-e-boas-praticas","category-planejamento","tag-design-sprint","tag-design-thinking","tag-tecnicas","formato-artigos","autor-leticia-barbosa-damaro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Design Sprint ou Design Thinking e pra qu\u00ea?<\/title>\n<meta name=\"description\" content=\"Conhe\u00e7a as t\u00e9cnicas do Design Sprint 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